![]() With millions of kids stuck indoors, playgrounds closed and parents working remotely while desperately searching for ways to distract their children, the Nugget vaulted from a cute playroom accoutrement to a must-have item for tens of thousands of families. Covered by microsuede in stylish colors like Daybreak (“a misty agave”) or Mayberry (“a modern mauve”), Nugget‘s furniture had already built a devoted fan base of parents - mostly moms - on Facebook, Instagram and Pinterest by last year’s holiday season, when the North Carolina company sold out of all colors at once.īut no one could have imagined just how much COVID-19, and the stay-at-home orders that followed, would supercharge Nugget’s popularity - to the point that would-be buyers are entering a long-odds lottery, or paying exorbitant markups on resale sites, just to get their hands on one. ![]() ![]() Little did they realize how lucky they’d been.Ĭo-founded by David Baron, Ryan Cocca and Hannah Fussell, Nugget Comfort makes four-piece furniture out of slabs of open-cell polyurethane foam that can be configured into couches, forts, castles, beds or slides, among other things. By the time the Long Beach family was ready to buy their third a few months later, the $229 modular children’s couch was sold out online they were able to snag one in a limited-release “drop.” When 20-month-old Cruz Garcia’s parents, Vanessa and Daniel, bought him his first Nugget a little more than a year ago, it was as simple as clicking a button and typing in a credit card number.
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